Conveying meaning in an image is the quickest way to get your point across. If a picture is worth a thousand words then a great picture with just the right message must be worth ten thousand. A great image should immediately capture the viewer’s attention and hold it until the message is loud and clear. There should be no ambiguity about what is being stated. If the viewer gets the message then they will be impacted on some level. If the image is poorly executed the viewer may miss the point, or might not even look. The image will fade into the white noise of all the other images audiences are bombarded with day in and day out.

Standing out takes planning, care, and execution as well as something else that’s less definable: a little imagination. There are myriads of tools a true pro can call on to tell a story with a punch, and put the viewer’s attention right where they want it. Lighting, angle, subject matter, composition, and selective focus are just a few, but the biggest is the creativity and imagination to tell a compelling story. A photo production that yields clear, imaginative, and compelling images is a treasure trove for companies that want to get their point across, impact audiences, and attract fans. It’s well worth putting in the effort, and together with the right photographer, you can make magic.